We organized a tour in Milan, where people could try Nescafé products to build awareness around the quality of the coffee brand. The results were amazing. People from all over the city came by to give us their positive feedback.
Throughout all the process, we scouted the locations, searched and trained the in-place hostess, organized the event and set-up the tour stops. Also through our results department, we’ve managed to write the results for our client, while our PR department wrote articles and videos to generate media awareness and word of mouth.